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January 31, 2020

Crikey, we need to help Australia

Seattle, WA (1/30/20) – During the week of February 3rd through 9th, Reuben’s Brews is supporting Australian fire recovery efforts by donating a portion of sales from all Crikey IPA pints and 6-packs sold through their Ballard tasting rooms as well as all packages and kegs of Crikey IPA sold through their distributors. Donations benefit WIRES Emergency Fund, which supports wildlife relief efforts in New South Wales.

Australia is still fighting a series of unprecedented and horrible bushfires in a period of extreme draught. Dozens of lives have been lost, hundreds of homes have burned, and some estimates say up to 1 billion animals have been lost since September. In the face of this disaster, Reuben’s Founders Adam and Grace Robbings, who count many Aussies among their friends, knew they needed to help.

“Crikey is a common expression in England. My mum and dad say it all the time, which is how we came up with the beer’s name,” said Co-Founder Adam Robbings. “It’s also an everyday expression among Australians, and since Crikey IPA is our most popular beer, donating a portion of Crikey sales to support the fire recovery efforts feels like the right way for us to help.”

To participate in this effort, find Crikey IPA at your local grocery or bottle shop between February 3rd and February 9th or stop by for a pint at one of Reuben’s two tasting rooms in Ballard. Public donation stations will also be available during the week at both Reuben’s locations.

About WIRES Emergency Fund

The mission of WIRES is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same. WIRES has a dedicated Rescue Office that operates 365 days a year and 2500 volunteers in 28 branches assisting the community to help native animals in distress. WIRES helps tens of thousands of animals every year and receives up to 95,000 requests for rescue advice and assistance every 12 months. WIRES Emergency Fund is dedicated to helping rescue and care for the innocent victims of the Australian Bushfires and drought. Learn more and donate at

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