Wanted or not, change is inevitable, and today Reuben’s Brews is announcing a significant change to its leadership team. After spending the past 10 years overseeing the growth and success his parents have achieved at the brewery that bears his name, Reuben Robbings, 12 years old, has made the difficult decision to retire from the family business.
Effective immediately, Reuben’s younger brother Warren, age 6, will take over at the Ballard-based beer company, literally stepping into shoes that are currently too large for his feet. According to the incoming corporate executive, an official name change, rebrand, and a new focus on milkshakes is not out of the question.
“It’s a bittersweet moment for us as parents,” says co-founder Grace Robbings. “Adam and I understand that Reuben hasn’t had time to pursue his other passions since we started the business, and we realize that it wasn’t sustainable for him to maintain his current meeting schedule given the homework load in 6th grade. But we’ll miss his impressive background in accounting and finance as well as the youthful sense of joy that permeated every interaction he had with staff, customers, and middle school classmates alike. At the same time, we’re excited to see what sort of vision his brother has for the future of Reuben’s—I mean Warren’s—Brews.”
Warren joined the family (and the company) six years ago and quickly influenced its product line, spearheading the launch of Warren’s Cider in early 2019. For the moment, no further changes have been announced at the popular Seattle brewery, which is celebrating its 10th Anniversary this August. However, Warren did whisper that he’s been working on a capital improvement plan for the Taproom that includes adding a zipline and a ball pit. He brings with him an active imagination, a deep understanding of younger demographic groups, and an extensive background in Lego construction.